Achievements
Until recently, one international number one exhibition has taken place each and every year in Europe. This has been changing since 2004. The organizers of EuroTier, the DLG Frankfurt, offered and realized within the EuroTier 2004 (in a shop in shop manner) a special trade fair for the poultry industry: the WPS (WorldPoultryShow) at Hanover. The organizers of the VIV-Europe, VNU Utrecht, have postponed their next VIV-Europe (Utrecht) by one year; it took place in 2006. According to the optimized exhibition calendar, the next EuroTier with WPS took place 2008 at Hanover, and so on...
The IPE at Atlanta will still take place every year. The ShowCo members, however, have been participating only every other year since 2007. The organizers of the IPE, US Poultry & Egg Association, demonstrate their understanding of the ShowCo idea by promoting the “ShowCo-years” in Atlanta as special International Exhibition Years. Both, US Poultry & Egg as well as ShowCo cooperate in order to improve and stabilize the Atlanta exhibition during the “international years”.
Thus, the optimized international exhibition calendar reads as follows:
- 2004: EuroTier, Hanover with WPS
- 2006: VIV-Europe, Utrecht
- 2007: IPE-Atlanta and VIV-Asia, Bangkok
- 2008: EuroTier, Hanover with WPS
- 2009: IPE-Atlanta and VIV-Asia, Bangkok
- 2010: VIV-Europe, Utrecht
- 2011: IPE-Atlanta and VIV-Asia, Bangkok
- 2012: EuroTier, Hanover with WPS