Targets
- Reduction of the number of international exhibitions for the poultry industry by changing their rhythm to a two-year repetition.
- Increasing the quality of exhibitions for the poultry industry by promoting a Global Exhibition Plan with a small number of High-Quality-Exhibitions around the world; each of them offering the complete range of products and services in the domain of poultry industry.
- Improvement of a commercially acceptable and globally well balanced system of High-Quality-Exhibitions for the poultry industry.
- Promotion of technical progress in the poultry industry. The longer the time interval between exhibitions the greater the chance for companies to experience serious development and the more time for test cycles for the creation of well engineered new products.
- Saving of money for exhibitors and visitors. Exhibitors do not have to tie their staff down at uninteresting fairs. Visitors will save travelling expenses and do not have to attend exhibitions with only inadequate product lines.
- Provision of service for ShowCo members such as: opinion polls and surveys with regard to trade fairs; evaluation of fairs; recommendations for attendance / non-attendance of fairs.
- Information and advice for ShowCo members on the initiatives taken by the organisers in the field of fairs and exhibitions. Organisations of discussions and meetings focusing on general subjects of the trade fair landscape.