ShowCo is shifting poultry exhibitions on a higher level
We advocates effectiveness and attractiveness of large national and international exhibitions held in the global poultry industry
For the companies the exhibition-costs per visitor increase due to the loss of visitors. At the same time, companies are unable to seriously develop new products owing to the permanently growing exhibition branch with its simultaneously cumulating fragmentation (less and less time between shows). The result is a stagnation of the technical progress.
As a way out of this dilemma ShowCo believes in its concept for a Global Exhibition Plan.