ShowCo members reconnect with Middle East and African Customers

Over 30 ShowCo member companies were pleased with the recent VIV MEA exhibition in Abu Dhabi.  10.080 visitors from 113 countries attended the three-day event so companies could reconnect with existing customers and identify new opportunities.  

VIV MEA is one of the global events in ShowCo’s global exhibition calendar. ShowCo members use the calendar to focus efforts on the best events, typically participating biannually. A founding principle of ShowCo is to attend fewer, and work together to make better, trade shows and use the time and resources saved to improve and innovate products and services offered to customers.

ShowCo will evaluate the event and decide when to exhibit at VIV MEA again.

Before then, ShowCo members will be at other global shows. From January, 30 till February 1, 2024 ShowCo members will attend IPPE in Atlanta and in November 2024 at EuroTier in Hannover.

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