This special meeting was held in Amsterdam on Thursday 8 November 2108 as part of the 10th anniversary of Showco. In addition to a large number of ShowCo members, managers from leading companies in the poultry industry also attended this meeting.

This meeting was led by the inspiring leadership of chairman of the day Dr Henk Bleker, former secretary of Agriculture of the Netherlands. On the basis of provocative statements, the meeting tried to gain more insight into the developments of poultry trade shows in the future.
In a relaxed and collegial atmosphere the participants were able to give substance to the theme. A successful meeting that left plenty of food for thought in addition to a lot of useful information about trade shows.